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The influence of demographic factors on South African investors' life satisfaction

Author

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  • Susara Johanna Ferreira

    (North West University)

Abstract

Satisfaction with life is not always a set concept and may vary according to the demography of investors. Demographical factors can classify investors into various categories of life satisfaction, which can ultimately impact investment decisions. The level of life satisfaction can influence investment by causing a deviation between expected and actual investment choices. Gender can be grouped between males and females with different investment decisions based on each group?s satisfaction with life. The aim of this study is to determine the satisfaction with life of investors considering their gender, age group, ethnicity, income group and marital status. The results of the study show that male investors are more likely to have a positive life satisfaction and make optimistic investment choices compared to female investors. Investors who are older than 50 years of age, married or earn more than R700 000 annually are more likely to have a positive life satisfaction and make more optimistic investment choices, while investors with a negative life satisfaction are more likely to make pessimistic investment choices.

Suggested Citation

  • Susara Johanna Ferreira, 2018. "The influence of demographic factors on South African investors' life satisfaction," Proceedings of International Academic Conferences 6408647, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:6408647
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    File URL: https://iises.net/proceedings/39th-international-academic-conference-amsterdam/table-of-content/detail?cid=82&iid=013&rid=8647
    File Function: First version, 2018
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    Cited by:

    1. Dickason Koekemoer & Z Munyai & L. S. Ferreira S. J, 2019. "Income and Subjective Financial Well-Being as Determining Factors of Life Satisfaction," Journal of Economics and Behavioral Studies, AMH International, vol. 11(1), pages 122-128.

    More about this item

    Keywords

    Satisfaction with life; investors; demographic factors; investment choices;
    All these keywords.

    JEL classification:

    • G00 - Financial Economics - - General - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • G29 - Financial Economics - - Financial Institutions and Services - - - Other

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