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Satisfaction of Low-Cost Carriers

Author

Listed:
  • Ming-kei CHING

    (HKCC)

Abstract

This study investigates the satisfaction of the Low-Cost Carriers in Hong Kong and recommends their future development based on the analysis. Data was collected through surveys and in-depth interviews with LCC operators. Survey was carried out at the main entrances and exits of the Hong Kong International Airport (HKIA) to collect travelers? opinion about service quality and satisfaction on LCCs. The results show that users of LCCs have higher ratings than non-users of LCCs in HK. It is suggested that LCCs could further raise the satisfaction level by focusing on service provided and making use of loyalty programs and referral from users.

Suggested Citation

  • Ming-kei CHING, 2016. "Satisfaction of Low-Cost Carriers," Proceedings of International Academic Conferences 4006466, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:4006466
    as

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    File URL: https://iises.net/proceedings/24th-international-academic-conference-barcelona/table-of-content/detail?cid=40&iid=018&rid=6466
    File Function: First version, 2016
    Download Restriction: no
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    More about this item

    Keywords

    Service Quality; Satisfaction; Low-Cost Carriers;
    All these keywords.

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