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Functions of Retailing

Author

Listed:
  • Babulia Mghebrishvili

    (Ivane Javakhishvili Tbilisi State University)

  • EKATERINE UROTADZE

    (Ivane Javakhishvili Tbilisi State University)

Abstract

Retailing plays an important role in the development of Georgia?s economy. In recent years it has changed considerably. Sales volume has increased as well as the number of employees in this sphere. According to the international rating regarding retail trading Georgia held the 6th position among 30 countries. In strengthening this position understanding and implementation of the functions of retailing plays an important role along with some other factors. The essence of retailing is expressed in its functions, so if the functions are completed properly, the tasks of retailing are usually successfully solved. At present the scientists do not have the same opinion about the functions of retailing. As a result of the analyses of different opinions about the matter, we think that the main function of retailing is delivering of the product through selling and buying to the immediate customer. In order to accomplish this function, all retailers perform certain operations, which are called by us as sub-functions. They are the following: Studying of market conjuncture; Analyses of the demand ? supply ratio of certain products; Product buying and formation of product assortment; Storage of products; Price setting for products; Information provision for suppliers and buyers; Selling of the product to the immediate customer.

Suggested Citation

  • Babulia Mghebrishvili & EKATERINE UROTADZE, 2016. "Functions of Retailing," Proceedings of International Academic Conferences 3606245, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:3606245
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    File URL: https://iises.net/proceedings/23rd-international-academic-conference-venice/table-of-content/detail?cid=36&iid=070&rid=6245
    File Function: First version, 2016
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    Citations

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    Cited by:

    1. Maia Seturi, 2020. "About Customers Attitude Towards Service In Retail Stores," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 14(1), pages 175-182.

    More about this item

    Keywords

    Retailing; Function; Customer; Supplier.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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