IDEAS home Printed from https://ideas.repec.org/p/sek/iacpro/2704658.html
   My bibliography  Save this paper

Green consumer behavior: Chiang Mai Thailand

Author

Listed:
  • Nisachon Leerattanakorn

    (Maejo University)

Abstract

For several decades, environmental consciousness has been highlighted. Such many consumers have been progressively participate in green activities and tend to be green consumers. A survey was adopted and sampling of 1,200 consumers who purchased green products or eco-friendly products in Chiang Mai, Thailand. This paper focuses on the segmentation of consumers into five shades; lifestyle of health and sustainability, neutralities, drifter, conventional and unconcern group based on their buying behavior and psychographic toward green consumption by applying cluster analysis. The different characteristics, purchasing patterns and awareness of environment of each segment of green consumer has been analyzed. Moreover the result from multiple regression analysis indicates that both demographic and psychographic-behavior variables are significant factors influencing degree of green consumption

Suggested Citation

  • Nisachon Leerattanakorn, 2015. "Green consumer behavior: Chiang Mai Thailand," Proceedings of International Academic Conferences 2704658, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:2704658
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/18th-international-academic-conference-london/table-of-content/detail?cid=27&iid=069&rid=4658
    File Function: First version, 2015
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Green Consumer; Green Consumption; Market Segmentation;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:iacpro:2704658. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.