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Strategic Planning and Contribution of SWOT Analysis in Lodging Enterprises: A Conceptual Approach

Author

Listed:
  • Mehmet Sagir

    (SELCUK UNIVERSITY)

  • Ilker Turkeri

    (ATATURK UNIVERSITY)

Abstract

In post modern business administration, businesses? planning its own activities and managing resources according to this, is not enough any more. This situation changes with the effect of globalisation and directs businesses to be strategic.Nowadays in which the importance of strategic management and strategic planning is becoming and important issue for businesses, the control of internal and external environment and management of these provide the advantage of competition. When viewed from this frame, Lodging Enterprises which is a part of tourism sector should be able to plan and applicate a set of activities which creates strategic movement and competition advantage.Lodging Enterprises should firstly make strategic planning for strategic management applications. To make strategic planning, internal and external environment analysis which is SWOT analysis should be practiced. In this study, with some criterias which Lodging Enterprises should take in to account and have already taken into account and also with role in strategic planning results which gained, Lodging Enterprises? competition strength will be searched/ presented.

Suggested Citation

  • Mehmet Sagir & Ilker Turkeri, 2014. "Strategic Planning and Contribution of SWOT Analysis in Lodging Enterprises: A Conceptual Approach," Proceedings of International Academic Conferences 0801744, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0801744
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    File URL: https://iises.net/proceedings/13th-international-academic-conference-antibes/table-of-content/detail?cid=8&iid=064&rid=1744
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    More about this item

    Keywords

    Strategic Management; Strategic planning; SWOT Analysis; Lodging Enterprises;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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