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Adapting Herzberg: Predicting attendees’ satisfaction and intention to re-visit a festival – An Ordered Logit Approach

Author

Listed:
  • Love O. Idahosa
  • Tembi M. Tichaawa

Abstract

This study adapts Herzberg’s two-factor theory to investigate the satisfaction levels of attendees at the 2016 Festival of Arts and Culture (FESTAC) held in Cameroon. Specifically, it investigates how satisfaction is influenced by a-priori motivations for attending the event, which, in turn, affects revisit intentions. Using survey data collected from 324 participants at the festival, […]

Suggested Citation

  • Love O. Idahosa & Tembi M. Tichaawa, 2019. "Adapting Herzberg: Predicting attendees’ satisfaction and intention to re-visit a festival – An Ordered Logit Approach," Working Papers 800, Economic Research Southern Africa.
  • Handle: RePEc:rza:wpaper:800
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    More about this item

    Keywords

    Africa; art market; Consumer Behavior; econometric modelling; Research Methods;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Z3 - Other Special Topics - - Tourism Economics
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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