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The Comfort of the Future: The Role of Social Norms in Constructing the Ideal towards Sustainability – A Randomised Field Experiment

Author

Listed:
  • Joseph O. Akotey
  • Love O. Idahosa
  • Nyankomo Marwa

Abstract

In light of the high energy consumption associated with Heating Ventilation and Air Conditioning (HVAC) in tourism accommodation establishments, as well as the concern for guests’ satisfaction which limits the environmental actions of these establishments, this study tests the hypothesis that thermal comfort is socially constructed, and as such, social norms will be effective in […]

Suggested Citation

  • Joseph O. Akotey & Love O. Idahosa & Nyankomo Marwa, 2018. "The Comfort of the Future: The Role of Social Norms in Constructing the Ideal towards Sustainability – A Randomised Field Experiment," Working Papers 753, Economic Research Southern Africa.
    • Handle: RePEc:rza:wpaper:753
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    More about this item

    Keywords

    Information Systems; Infrastructure; social learning; Sustainability;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • Z3 - Other Special Topics - - Tourism Economics

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