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Sequential vs. Simultaneous Choice With Endogenous Quality

Author

Listed:
  • Thomas J. Prusa

    (Rutgers University)

  • Reiko Aoki

    (SUNY-Stony Brook)

Abstract

In this paper we examine how the timing of investment affects the levels of quality chosen by firms. We show that in a model with vertical quality differentiation a game with sequential quality choice induces both firms to make smaller quality investments than they would in a game with simultaneous quality choice. Furthermore, we show that while aggregate profit is higher, both consumer and social surplus are lower under sequential quality choice.

Suggested Citation

  • Thomas J. Prusa & Reiko Aoki, 1997. "Sequential vs. Simultaneous Choice With Endogenous Quality," Departmental Working Papers 199510, Rutgers University, Department of Economics.
    • Handle: RePEc:rut:rutres:199510
    as

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    Citations

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    Cited by:

    1. Eugen Kováč & Krešimir Žigić, 2014. "International Competition in Vertically Differentiated Markets with Innovation and Imitation: Trade Policy Versus Free Trade," Economica, London School of Economics and Political Science, vol. 81(323), pages 491-521, July.
    2. Hodaka Morita & Xuan Nguyen, 2012. "FDI and Technology Spillovers under Vertical Product Di erentiation," Discussion Papers 2012-19, School of Economics, The University of New South Wales.
    3. Rajat Acharyya, 2005. "Consumer Targeting Under Quality Competition In A Liberalized Vertically Differentiated Market," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 30(1), pages 129-150, June.
    4. Lambertini, Luca & Tampieri, Alessandro, 2012. "Low-quality leadership in a vertically differentiated duopoly with Cournot competition," Economics Letters, Elsevier, vol. 115(3), pages 396-398.
    5. José L. Moraga‐González & Jean‐Marie Viaene, 2015. "Antidumping, Intra‐Industry Trade, And Quality Reversals," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 56(3), pages 777-803, August.
    6. Luca Lambertini & Piero Tedeschi, 2007. "Would You Like To Enter First With A Low‐Quality Good?," Bulletin of Economic Research, Wiley Blackwell, vol. 59(3), pages 269-282, July.
    7. Francisco Scott, 2023. "An Experimental Analysis of Quality Misperception in Food Labels," Research Working Paper RWP 23-11, Federal Reserve Bank of Kansas City.
    8. Li, Dong & Nagurney, Anna, 2015. "A general multitiered supply chain network model of quality competition with suppliers," International Journal of Production Economics, Elsevier, vol. 170(PA), pages 336-356.

    More about this item

    Keywords

    quality choice; sequential and simultaneous quality choice; timing of R&D investment; vertical quality differentiation;
    All these keywords.

    JEL classification:

    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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