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Формирование Ценности Для Потребителя
[Value creation for consumer]

Author

Listed:
  • Osipov Vladimir

Abstract

Статья посвящена проблеме выбора базовой стратегии управления цепочкой ценности в зависимости от степени удовлетворения потребностей потребителя. the article is about a problem of choosing base strategy of value chain management according with the level of consumer needs satisfaction

Suggested Citation

  • Osipov Vladimir, 2012. "Формирование Ценности Для Потребителя [Value creation for consumer]," Working papers a:pos81:n:8, Institute of Economics.
    • Handle: RePEc:rua:wpaper:a:pos81:n:8
    as

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    More about this item

    Keywords

    value chain; value chain management; overall cost leadership strategy; differentiation strategy; focus strategy;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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