Instrumental Models of Educational Rankings' Integration into the System of Russian Educational Management[Инструментальные Модели Интеграции Образовательных Рейтингов Вузов В Систему Российского Образовательного Менеджмента]

Problems of introducing the principles and methods of reputation management into the activity of Russian educational institutions, including the use of different models for ranking, are more than one year left in the field of the most active discussions. During this time, basic conceptual line in this matter were identified and initial experience as an integration of Russian higher education in international rating and the development of their national rating systems was obtained. But it became obvious and serious obstacles for the application of techniques of the world rankings in domestic practice. This is largely due to objective factors, reflecting the complexity of the transition of the Russian education, the ambiguity of the modern social order and contradictions of the global socio-cultural space. But the effect and underestimation of the role of rating in the development of modern educational management, formalization of the policy direction of reputation of educational institutions. A departure from the formalization of the process, focus on informal mechanisms and methods of integration of rating principles can be the basis for improving the process of administration of the university, and for a new stage in the development of the national education system.