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The key factors in customer retention for dental medical services – requirement for the sustainable development of the medical sector

Author

Listed:
  • Gardan, Daniel

    (Universitatea Spiru Haret)

  • Geangu, Petronela Iuliana

    (Universitatea Spiru Haret)

Abstract

When we are talking about a sustainable development in the medical sector, it must be considered, both, the correlation between the social protection politics and healthcare politics on the one hand, and the specific measures for environment protection and the efficiency measures regarding the management system, on the other hand. With regard to the last aspect, we must note the contribution of the privatization process, as the development of the private healthcare sector is, not only in Romania, decisive in implementing the principles of sustainable development. The present article presents the results of a qualitative research whose main purpose consisted on identifying the main factors of the patients’ loyalty for dental medical services, as well as the consumers’ methods in choosing a dental surgery. We considered that the revealing of some essential aspects of the dental customers’ attachment represents a natural step on identifying the action lines in promoting the sustainable development in this sector. Paper: http://ccefa.spiruharet.ro/materiale/dder.pdf

Suggested Citation

  • Gardan, Daniel & Geangu, Petronela Iuliana, 2009. "The key factors in customer retention for dental medical services – requirement for the sustainable development of the medical sector," Papers 2009/170, Osterreichish-Rumanischer Akademischer Verein.
    • Handle: RePEc:ris:sphedp:2009_170
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    More about this item

    Keywords

    focus group; sustainable development in the medical sector; determining factors for customers’ loyalty; dental services consumer’s satisfaction;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

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