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The Impact of Uncertainty on Fan Interest Surrounding Multiple Outcomes in Open European Football Leagues

Author

Listed:
  • Pedro Garcia-del-Barrio

    (Department of Economics, Universidad de Navarra)

  • J. James Reade

    (Department of Economics, University of Reading)

Abstract

We introduce a new source of information to evaluate the importance of uncertainty in driving demand for particular types of entertainment events. We use web searches via Google, and consider various dimensions of uncertainty of outcome in sporting events. Most saliently, we consider whether the complete removal of uncertainty surrounding the winner of a competition, something that often happens before European soccer leagues have completed, reduces interest. We find that the decrease in interest is significant, but that it is mitigated by increased interest in secondary prizes in these league competitions: qualification for European competitions, and avoiding relegation. We conclude by affirming that such a diversified structure of competition, replete with an open structure of promotion and relegation, is desirable in the context of league competitions such as those in Europe that do not have a proment play-off system to conclude the season.

Suggested Citation

  • Pedro Garcia-del-Barrio & J. James Reade, 2023. "The Impact of Uncertainty on Fan Interest Surrounding Multiple Outcomes in Open European Football Leagues," Economics Discussion Papers em-dp2023-02, Department of Economics, University of Reading.
    • Handle: RePEc:rdg:emxxdp:em-dp2023-02
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    References listed on IDEAS

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    More about this item

    Keywords

    global sports; outcome certainty; Google trends; competitions’ multiple prizes; event analysis;
    All these keywords.

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • J33 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Compensation Packages; Payment Methods
    • J71 - Labor and Demographic Economics - - Labor Discrimination - - - Hiring and Firing

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