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Entrepreneurship and social networks in Spain

Author

Listed:
  • Iñiguez, David
  • Ortega, Raquel
  • Rivero, Alejandro
  • Velilla, Jorge

Abstract

The objective of the work is to know the behavior of new Spanish companies in social networks and the use they make of them, trying to establish relationships between the type of company and its behavior in the digital world. We obtain information on the almost 30,000 companies constituted between October 1, 2016 and September 30, 2017 from the Official Bulletin of the Mercantile Registry (BORME), using the classification of economic activities CNAE when defining the type of company. The newly created companies show interest in visualizing themselves in social networks, 36% in Facebook, 23% in LinkedIn and 15% in Twitter, detecting also activity in Instagram and YouTube for some particular niches, being the commercial activity (Group C of CNAE) the predominant in the presence of new Spanish companies in social networks.

Suggested Citation

  • Iñiguez, David & Ortega, Raquel & Rivero, Alejandro & Velilla, Jorge, 2018. "Entrepreneurship and social networks in Spain," MPRA Paper 89652, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:89652
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    References listed on IDEAS

    as
    1. Alicia Coduras & Jorge Velilla & Raquel Ortega, 2018. "Age of the entrepreneurial decision: Differences among developed, developing, and non- developed countries," Economics and Business Letters, Oviedo University Press, vol. 7(1), pages 36-46.
    2. Olav Sorenson, 2018. "Social networks and the geography of entrepreneurship," Small Business Economics, Springer, vol. 51(3), pages 527-537, October.
    3. William R. Kerr & Martin Mandorff, 2023. "Social Networks, Ethnicity, and Entrepreneurship," Journal of Human Resources, University of Wisconsin Press, vol. 58(1), pages 183-220.
    4. Molina, Jose Alberto & Velilla, Jorge & Ortega, Raquel, 2015. "The decision to become an entrepreneur in Spain: The role of the household financial situation," MPRA Paper 68101, University Library of Munich, Germany.
    5. Arent Greve & Janet W. Salaff, 2003. "Social Networks and Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 28(1), pages 1-22, January.
    6. Velilla, Jorge & Molina, José Alberto & Ortega, Raquel, 2018. "Why older workers become entrepreneurs? International evidence using fuzzy set methods," The Journal of the Economics of Ageing, Elsevier, vol. 12(C), pages 88-95.
    7. McQuaid, Ronald W., 2002. "Entrepreneurship and regional development policies," ERSA conference papers ersa02p187, European Regional Science Association.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Entrepreneurship; New Companies; Social Networks; Spain; Facebook; LinkedIn; Twitter;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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    This paper has been announced in the following NEP Reports:

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