Проблеми Ефективного Забезпечення Економічної Безпеки Підприємства В Умовах Нових Геополітичних Викликів[Problems of effective ensuring of enterprise economic security in conditions of new geopolitical challenges]

The purpose of research is to identify key challenges and problems that businesses face today while ensuring economic security and to outline their possible solutions. The issue of economic security at enterprises and industries in the period of globalization, informatization, intellectualization of the modern economy, drastic technological changes (including the internet of things, big data) became more complex and contains more external and internal factors. There are clearly apparent hierarchy levels "international economic security - economic security of Ukraine (national) - economic security of business as economy sector - economic security of enterprise - economic security of business activities". Definition and accurate risk assessment is crucial in a system of enterprise economic security. The first step to effectively ensure enterprise economic security is to understand the relationship between the terms of threats, risks, vulnerabilities and others. It is important to understand the differences to understand when you have a true risk to the company. In our opinion, the most logical relationship between concepts is as follows: danger - threat - risk. The article presents external and internal threats in the current economic conditions, including political and economic changes (Brexit, changes in the US administration), technological innovation, social issues and more. State as part of the environment on the legislative, executive and judicial levels conducts, coordinates and controls the financial and credit, foreign trade, tax, regulatory, innovation and investment, environmental, social policy and labour market regulation. Central and local government have if not always direct, then the indirect impact on enterprise economic security. Enterprises should pay huge attention to a number of strategic, operational and external threats. Effective ensuring of enterprise economic security is critical, as there are number of vulnerable items in each company (profitability, reputation, activities, business models, strategies, even simple reproduction at company). Early detection and adequate response to the threats are part of an integrated, comprehensive system of enterprise economic security.