IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/86922.html
   My bibliography  Save this paper

Percepția consumatorilor de internet asupra publicității online
[Perceptions of Internet Consumers on Online Advertising]

Author

Listed:
  • Istrate, Flavia Andreea
  • Miroslav, Cristina Andreea
  • Olaru, Bianca Helene

Abstract

Internetul s-a bucurat de o adevarata transformare de-a lungul timpului, odata cu dezvoltarea tehnologiilor, devenind in prezent cel mai folosit mediu de comunicare. Spre deosebire de media de comunicare traditionala, internetul a devenit, totodata, un important mediu de publicitate, datorita versalitilitatii, interactivitatii si posibilitatii de targhetare a consumatorilor relevanti. Articolul de fata, prezinta perceptia consumatorilor asupra publicitatii online, avand o baza teoretica si una practica, reprezentata de o cercetare realizata pe un esantion alcatuit din 50 de respondenti, utilizatori de internet, ce vor arata care sunt tendintele mediului publicitar la momentul actual in Romania. Cuvinte cheie: publicitate online, comportamentul consumatorului online, internet, targhetare, publicitate personalizată, publicitate mobilă

Suggested Citation

  • Istrate, Flavia Andreea & Miroslav, Cristina Andreea & Olaru, Bianca Helene, 2018. "Percepția consumatorilor de internet asupra publicității online [Perceptions of Internet Consumers on Online Advertising]," MPRA Paper 86922, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:86922
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/86922/1/MPRA_paper_86922.docx
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    publicitate online; comportamentul consumatorului online; internet; targhetare; publicitate personalizată; publicitate mobilă;
    All these keywords.

    JEL classification:

    • A19 - General Economics and Teaching - - General Economics - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:86922. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.