Stimularea creativității, inovării și transferului tehnologic în universități[Stimulating creativity, innovation and technology transfer in universities]

In the digital age in which we live today, the way and the channels through which information is transmitted determines the need to develop all areas of activity, adapting them to the needs and demands of the individuals that today form the so-called knowledge-based societies or, and more specifically, informational. Obviously, universities are part of the category of institutions that need to offer their services in a cheaper, simpler and faster way. Objectives: This paper aims to provide a specific framework through which universities can contribute to the stimulation of creativity, which will lead to the creation or improvement of innovations, all enjoying the transmission of data through technology. Approach: The article was based on a bibliographic research of the specialized papers addressing the complex subject of creativity, innovation and technological transfer, the final part of which constituted a case study that gathers information provided by students from different study cycles through a questionnaire on the subject. Results: The use of current technologies highlights their importance in stimulating creativity, leading to beneficial innovations both for the academic environment and for society as a whole, and in this way can be developed and improved the relationship between the public administration, the citizens and the private sector, to which their needs will be taken into account and their requirements will be met in a much more efficient way than would be the case of traditional means.