Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Kasus Pada KASKUS)
[Influence of Brand Image And Quality Service Through the Buying Decision Against Interests Buy (Case Study On KASKUS)]
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References listed on IDEAS
- Nicoleta-Dorina RACOLŢA-PAINA & Theodora Alexandra LUCA, 2011. "Nowadays Online Consumers' Rights And Interests. Case Study- The Romanian Educated Online Young Consumer," Management & Marketing, Economic Publishing House, vol. 6(2), Summer.
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Keywords
Brand Image; Quality of Service; Interests Buy; Purchase Decision; KASKUS.;All these keywords.
JEL classification:
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2017-03-05 (Marketing)
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