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Marketing und Soziale Arbeit. Mehrwert für dezidive und assistive Kunden und die soziale Einrichtung
[Marketing and Social Work. Benefit for decisive and assistant clients and the social institution]

Author

Listed:
  • Schmid, Perpetua
  • Kern, Axel Olaf

Abstract

As marketing is fairly unknown to social institutions or at least negatively connotated it is shown that the marketing perspective is beneficial for clients in social work settings as well as for the institution and society because the quality of services delievered will rise.

Suggested Citation

  • Schmid, Perpetua & Kern, Axel Olaf, 2016. "Marketing und Soziale Arbeit. Mehrwert für dezidive und assistive Kunden und die soziale Einrichtung [Marketing and Social Work. Benefit for decisive and assistant clients and the social institutio," MPRA Paper 74958, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:74958
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    File URL: https://mpra.ub.uni-muenchen.de/74958/1/MPRA_paper_74958.pdf
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    More about this item

    Keywords

    social work; marketing;

    JEL classification:

    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets

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