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Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
[Prospective forms of promotion of goods in the global economic crisis]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.

Suggested Citation

  • Kaluzhsky, Mikhail, 2011. "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper 62791, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:62791
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    More about this item

    Keywords

    economic crisis; marketing; economic model; internet marketing; e-payments; cross-border transactions; electronic trading platform; dropshipping; global marketing; e-commerce; dropshipping;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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