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Мировой Экономический Кризис И Маркетинговая Деятельность В России
[The global economic crisis and marketing activities in Russia]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

Suggested Citation

  • Kaluzhsky, Mikhail, 2010. "Мировой Экономический Кризис И Маркетинговая Деятельность В России [The global economic crisis and marketing activities in Russia]," MPRA Paper 62786, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:62786
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    File URL: https://mpra.ub.uni-muenchen.de/62786/1/MPRA_paper_62786.pdf
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    More about this item

    Keywords

    marketing; marketing mix; economic crisis;
    All these keywords.

    JEL classification:

    • F61 - International Economics - - Economic Impacts of Globalization - - - Microeconomic Impacts
    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • H80 - Public Economics - - Miscellaneous Issues - - - General
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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