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Товарная Политика В Маркетинге
[Product Policy in Marketing]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and structural elements of product policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical implementation of product policy in the Russian context.

Suggested Citation

  • Kaluzhsky, Mikhail, 2012. "Товарная Политика В Маркетинге [Product Policy in Marketing]," MPRA Paper 62784, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:62784
    as

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    File URL: https://mpra.ub.uni-muenchen.de/62784/1/MPRA_paper_62784.pdf
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    More about this item

    Keywords

    marketing; marketing mix; product policy; product quality; assortment policy; assortment; product strategy; marketing in Russia; industrial marketing; consumer marketing.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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