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Анализ экономической целесообразности открытия франшизы Subway в Крыму
[Analysis of economic feasibility of opening a franchise Subway in Crimea]

Author

Listed:
  • Tsoy, Nataly

Abstract

In article analysis the state of the modern fast-food market in Russian Federation. The author observes main trends in this area, the competitiveness of the different regions of the country. The special attention is given to the proposal of opening Subway franchise in the Crimea

Suggested Citation

  • Tsoy, Nataly, 2014. "Анализ экономической целесообразности открытия франшизы Subway в Крыму [Analysis of economic feasibility of opening a franchise Subway in Crimea]," MPRA Paper 60940, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:60940
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    More about this item

    Keywords

    franchise; franchising; fast-food; market of fast-food restaurants; economy of Crimea; Subway; Mc’Donalds;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity

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