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Информационное Поле Омского Региона Сегодня
[Information field of Omsk Region today]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

Article on the reform of the modern media market in the Russian Federation on the example of the Omsk region. Using the methodology of general systems theory, the author analyzes the processes, patterns, and problems inherent in this market, and proposes a methodology for monitoring on the media market.

Suggested Citation

  • Kaluzhsky, Mikhail, 1997. "Информационное Поле Омского Региона Сегодня [Information field of Omsk Region today]," MPRA Paper 58222, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:58222
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    File URL: https://mpra.ub.uni-muenchen.de/58222/1/MPRA_paper_58222.pdf
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    More about this item

    Keywords

    general systems theory; systems approach; the social system; social communication; marketing research; case studies; promotion; content analysis; mass-media; social and economic reform.;
    All these keywords.

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy

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