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Функционализация Анализа Рынка В Маркетинге
[Functionalization Research in Marketing]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

Article on the role of the segmentation of the environment in the planning of marketing activities. Pre-crisis marketing in the first place put on the importance of marketing communications function. The author proves the thesis about the importance of the analysis of the market environment as an essential condition of effective marketing.

Suggested Citation

  • Kaluzhsky, Mikhail, 2011. "Функционализация Анализа Рынка В Маркетинге [Functionalization Research in Marketing]," MPRA Paper 58221, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:58221
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    More about this item

    Keywords

    marketing; market segmentation; marketing functions; consumer demand; marketing mix; marketing research; the economic crisis; the sales structure.;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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