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IKEA's International Expansion

Author

Listed:
  • Harapiak, Clayton

Abstract

This case concerns a global retailing firm that is dealing with strategic management and marketing issues. Applying a scenario of international expansion, this case provides a thorough analysis of the current business environment for IKEA. Utilizing a variety of methods (e.g. SWOT, PESTLE, McKinsey Matrix) the overall objective is to provide students with the opportunity to apply their research skills and knowledge regarding a highly competitive industry to develop strategic marketing strategies. The case is oriented towards upper-level undergraduate or MBA marketing students and can be taught within a one to two-hour class with several hours of outside student preparation.

Suggested Citation

  • Harapiak, Clayton, 2013. "IKEA's International Expansion," MPRA Paper 52946, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:52946
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    File URL: https://mpra.ub.uni-muenchen.de/52946/1/IJBKIP-01-1003-Case_Study_-_IKEA_Executive_Summary.pdf
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    File URL: https://mpra.ub.uni-muenchen.de/54967/1/MPRA_paper_54967.pdf
    File Function: revised version
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    More about this item

    Keywords

    IKEA; Home Furnishings Industry; International Expansion;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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