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Vizualizácia podnikateľského modelu
[Business Model Visualization]

Author

Listed:
  • Zagorsek, Branislav

Abstract

Business model describes the company’s most important activities, proposed value, and the compensation for the value. Business model visualization enables to simply and systematically capture and describe the most important components of the business model while the standardization of the concept allows the comparison between companies. There are several possibilities how to visualize the model. The aim of this paper is to describe the options for business model visualization and business model innovation visualization. The first part is dedicated to business model description and business model innovation description where the business model, business model innovation, and innovation evolution are explained. The second part consists of different approaches how to visualize the business model.

Suggested Citation

  • Zagorsek, Branislav, 2013. "Vizualizácia podnikateľského modelu [Business Model Visualization]," MPRA Paper 51996, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:51996
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    More about this item

    Keywords

    business model; visualization; innovation; Canvas; BCG; virtuous cycle; disruptive innovation; proposed value;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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