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Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Author

Listed:
  • Soproni, Luminita

Abstract

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this regional identity.

Suggested Citation

  • Soproni, Luminita, 2006. "Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region," MPRA Paper 44963, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:44963
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    File URL: https://mpra.ub.uni-muenchen.de/44963/1/MPRA_paper_44963.pdf
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    Citations

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    Cited by:

    1. Horga, Ioan, 2007. "The Role of the Media in Changing the Meaning of Borders," MPRA Paper 45002, University Library of Munich, Germany.

    More about this item

    Keywords

    identity; brand; region; investment opportunities;
    All these keywords.

    JEL classification:

    • H7 - Public Economics - - State and Local Government; Intergovernmental Relations
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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