IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/41141.html
   My bibliography  Save this paper

QR Codes Usage Approach In The Virtualized Consumption

Author

Listed:
  • Muntean, Mihaela
  • Mircea, Gabriela
  • Bazavan, Sandra

Abstract

Placed in magazines, newspapers, billboard, subway stations, airports, public places, advertising panels, public or private institutions, QR codes meet an increased popularity by instantly connecting any consumer to details of products, discounts, events, payment and purchasing services or direct access to any web address. All of these aspects already exist in any consumer’s life but in an unstructured process which now can be summarized by a single code scan, using a common camera based device. In this paper we determine whether the massive implementation of QR codes would accelerate virtualized consumption and perform towards profitability as a new strategic resource.

Suggested Citation

  • Muntean, Mihaela & Mircea, Gabriela & Bazavan, Sandra, 2012. "QR Codes Usage Approach In The Virtualized Consumption," MPRA Paper 41141, University Library of Munich, Germany, revised 27 Apr 2012.
    • Handle: RePEc:pra:mprapa:41141
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/41141/1/MPRA_paper_41141.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Teodora Vătuiu & Mioara Udrică & Naiana Tarcă, 2013. "Cloud Computing Technology - Optimal Solution for Efficient Use of Business Intelligence and Enterprise Resource Planning Applications," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(6), pages 1-28, December.
    2. Muntean, Mihaela, 2012. "Theory and Practice in Business Intelligence," MPRA Paper 41359, University Library of Munich, Germany, revised 15 Sep 2012.

    More about this item

    Keywords

    QR code; consumption; barcode; virtualization; market behavior;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • E20 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - General (includes Measurement and Data)

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:41141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.