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Customer satisfaction on e-banking;a study with special reference to mayiladuthurai

Author

Listed:
  • Swaminathan, J
  • Ananth, A.

Abstract

Electronic banking or e-banking is automated delivery of new and traditional banking products and services directly to the customer through electronic communication like computer, ATMs, and internet websites. The customer satisfaction level based on the analysis of data relating to 200 respondents indicates that there is significant correlation between age and occupation with other factors. In the analysis it was observed that particular age group have used these services, the satisfaction of the customer majorly influenced the convenience, awareness, and responsiveness. In the present technology society, most of the banking customer prefer and switch to e-banking facilities. So the banker may improve their services, loyalty to customers and their retention by increasing awareness of other age groups and concentrating on the factors contributing customer satisfaction.

Suggested Citation

  • Swaminathan, J & Ananth, A., 2010. "Customer satisfaction on e-banking;a study with special reference to mayiladuthurai," MPRA Paper 39767, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:39767
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    More about this item

    Keywords

    Customer satisfaction; Efficiency; Privacy of Information; Services;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services

    Statistics

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