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Mapping the Czech wine market

Author

Listed:
  • Kucerova, Renata
  • Zufan, Pavel

Abstract

Paper comes from key economic indicators of eight Czech wine producers, and compares their levels reached in 2000 and 2005 based on the Map of the Marketplace approach. This application shows, that even though the Czech Republic have entered the European Union, in that period, the changes that happened did not have a major influence on the position of selected competitors. Authors also discuss the applicability of selected approach, which does not seem to automatically suggest particular actions to be taken and has to be considered a help in decision making. Interpretation of a particular position in the map, and its development in time can provide an important input for strategy formulation. The paper is a part of solution of research plan of FBE MUAF in Brno, No. MSM 6215648904.

Suggested Citation

  • Kucerova, Renata & Zufan, Pavel, 2008. "Mapping the Czech wine market," MPRA Paper 33650, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:33650
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    File URL: https://mpra.ub.uni-muenchen.de/33650/1/MPRA_paper_33650.pdf
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    More about this item

    Keywords

    Map of Marketplace; Wine Production; Market Share; Return on Assets;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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