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Online Service Quality and Customer Satisfaction: A case study of Bank Islam Malaysia Berhad

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  • Ahmed, Khalil

Abstract

Online banking can provide a reliable service to the customers for which make them happy. Online banking service is a comparative advantage and can improve relationship with customers. The purpose of this study is to understand the impact of E-SERVQUAL model on customer satisfaction in Bank Islam Malaysia Brhd (BIMB). Four service quality dimensions namely tangibles, reliability, responsiveness, assurance, and empathy have been established based on the SERVQUAL model modified by Han and Beak (2004). These variables have been tested to explore the relationship between online service quality and the customer satisfaction. The data were gathered through a questionnaire with 21 customers. The study shows that these dimensions are good to measure the relationship between online service and customer satisfaction. The study also explores that empathy, reliability, and responsiveness have more contribution to satisfy the customers of Bank Islam online banking service.

Suggested Citation

  • Ahmed, Khalil, 2011. "Online Service Quality and Customer Satisfaction: A case study of Bank Islam Malaysia Berhad," MPRA Paper 30782, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:30782
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    Cited by:

    1. Diah Isnaini Asiati & Wibowo & Husein Umar & Tony Sitinjak, 2019. "The Effects of Service Quality, Image and Trust on Satisfaction and Its Impact on Syari¡¯ah Bank Customer Loyalty in Palembang," Business and Economic Research, Macrothink Institute, vol. 9(1), pages 295-316, March.

    More about this item

    Keywords

    Service quality dimensions; E-SERVQUAL model; and customer satisfaction;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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