IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/25383.html
   My bibliography  Save this paper

Islands and Destination Image: The Case of Ios

Author

Listed:
  • Stylidis, Dimitrios
  • Terzidou, Matina
  • Terzidis, Konstantinos

Abstract

This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of recommendations. The findings revealed that Ios has a very strong destination image as a party island, with the majority of the visitors being international young students coming to enjoy the relaxing atmosphere and the party mood of the island. As a result, Ios needs to strengthen its image compared to other islands or destinations which offer the same product, by promoting its competitive advantages, such as; the nightlife, the relatively low prices, the relaxing atmosphere and the friendliness of the locals.

Suggested Citation

  • Stylidis, Dimitrios & Terzidou, Matina & Terzidis, Konstantinos, 2007. "Islands and Destination Image: The Case of Ios," MPRA Paper 25383, University Library of Munich, Germany, revised 26 Jan 2008.
    • Handle: RePEc:pra:mprapa:25383
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/25383/1/MPRA_paper_25383.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Manologlou, E. & Tsartas, P. & Markou, A., 2004. "Geothermal energy sources for water production--socio-economic effects and people's wishes on Milos island: a case study," Energy Policy, Elsevier, vol. 32(5), pages 623-633, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios, 2009. "Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island," MPRA Paper 25420, University Library of Munich, Germany, revised 25 Aug 2009.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kougias, Ioannis & Szabó, Sándor & Nikitas, Alexandros & Theodossiou, Nicolaos, 2019. "Sustainable energy modelling of non-interconnected Mediterranean islands," Renewable Energy, Elsevier, vol. 133(C), pages 930-940.
    2. Faulin, Javier & Lera, Fernando & Pintor, Jesus M. & Garcia, Justo, 2006. "The outlook for renewable energy in Navarre: An economic profile," Energy Policy, Elsevier, vol. 34(15), pages 2201-2216, October.
    3. Gude, Veera Gnaneswar, 2016. "Geothermal source potential for water desalination – Current status and future perspective," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 1038-1065.

    More about this item

    Keywords

    Destination image; Islands; Ios;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:25383. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.