IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/25198.html
   My bibliography  Save this paper

Measuring Tourism motivation: Do Scales matter?

Author

Listed:
  • Huang, Songshan (Sam)

Abstract

Measuring tourist motivation has always been a challenging task for tourism researchers. This paper aimed to increase the understanding of tourist motivation measurement by comparing two frequently adopted motivation measurement approaches: self-perception (SP) and importance-rating (IR) approaches. Results indicated that both SP and IR scales were highly reliable in terms of internal consistency. However, respondents tended to rate more positively in the SP scale than in the IR scale. Factor analyses extracted similar underlying structures from the two measurements, with each factor explaining almost the same amount of variances across the two scales. The study suggested that both scales could be regarded as appropriate instruments for measuring tourist motivation, because they seemed to measure the same underlying construct with high reliability.

Suggested Citation

  • Huang, Songshan (Sam), 2009. "Measuring Tourism motivation: Do Scales matter?," MPRA Paper 25198, University Library of Munich, Germany, revised 20 Apr 2009.
    • Handle: RePEc:pra:mprapa:25198
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/25198/2/MPRA_paper_25198.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Cong & Zhang, Su & Zhang, Guohui & Bogus, Susan M. & Valentin, Vanessa, 2014. "Discovering temporal and spatial patterns and characteristics of pavement distress condition data on major corridors in New Mexico," Journal of Transport Geography, Elsevier, vol. 38(C), pages 148-158.

    More about this item

    Keywords

    tourist motivation; scale; measurement;
    All these keywords.

    JEL classification:

    • O1 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:25198. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.