The marketing importance of European funded project

New communication techniques offer, to all stakeholders of an European project, instant information about the launch, implementation, results etc. All successful international projects are connected through a good communication between team members, team and funding organization, project (project manger) and public. The marketing techniques should be used in all stages of the project development: call for projects, designing, proposing, negotiation, implementation, finalization and results. We will focus on the importance and benefits of the recommended forms of marketing used at the launch of an European project in order to increase the visibility of the financing organization and its aims. The most important used tools are: press releases, leaflets, brochures, newsletters, reports, personalized papers, visit cards, banners, posters, web-sites, public presentations, events, etc. The paper will be focused on the manner of the above mentioned techniques selection according to the targeted applicants. In our opinion, the marketing importance of European funding projects is very high at this moment due to the fact that Romania has to access large amounts of funds as an European Union new member state. The government plays an important role in dissemination of information to all potential project beneficiaries.