IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/25079.html
   My bibliography  Save this paper

Marketing mix and TQM - compelmetary philosophies of companies sustainable development

Author

Listed:
  • Grigorescu, Adriana
  • Bob, Constantin

Abstract

The marketing theory started by questioning if is it science or art and finalized by declaring that ”marketing should be the philosophy of the company approach according with the needs of target market”. The tool for marketing strategies implementation is marketing mix (MMix) by the 4P or 5P. This mix of components offers the possibility of harmonizing the purposes of companies and customers. A new concept of Total Quality (TQ) has been developed and implemented, firstly by the industrial companies and later on by others (even public administration organizations). This approach is an integrative strategic philosophy and behavior, focused on TQ objectives and the adoption of a new managerial style – Total Quality Management (TQM). In our opinion the MMix and TQM are complementary philosophies to approach companies. The paper is an out come of a survey regarding the way the top management perceive MMix and TQM and how they are complementary.

Suggested Citation

  • Grigorescu, Adriana & Bob, Constantin, 2006. "Marketing mix and TQM - compelmetary philosophies of companies sustainable development," MPRA Paper 25079, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:25079
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/25079/1/MPRA_paper_25079.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing mix; TQM; philosophy; sustainable development;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:25079. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.