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La información segmentada y el sistema de información de gestión para la toma de decisiones de inversión internacional: El caso de Indiex, S. A
[Segment reporting and management information for international investment decision making: Inditex, S.A]

Author

Listed:
  • Gallardo Ramiro, M V

Abstract

Inditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets. Moreover, the way it has to introduce its new ones is through its flagship. This article will study about the way of Inditex about making decisions about international investment.

Suggested Citation

  • Gallardo Ramiro, M V, 2010. "La información segmentada y el sistema de información de gestión para la toma de decisiones de inversión internacional: El caso de Indiex, S. A [Segment reporting and management information for int," MPRA Paper 23210, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:23210
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    More about this item

    Keywords

    Inditex; Sistema de Información de Gestión; Inversión Internacional; Información Segmentada;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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