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El éxito de Inditex y la sombra de Hennes and Mauritz. Diferencias en la dirección estratégica
[Inditex succes, Hennes and Maurtiz's shade and their strategic management]

Author

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  • Gallardo Ramiro, M V

Abstract

Different strategies adopted by corporation’s management condition its market success. If a strategy were good enough, the rest of the corporations that operate on its activity segment which have similar characteristics would try to copy it. Inditex is leading the textile sector, meanwhile Hennes and Mauritz (H&M) is not getting closer enough to Inditex in order to obtain a vantage point forehead to it. This article is a comparative analysis about the policy, the strategy and the result of them.

Suggested Citation

  • Gallardo Ramiro, M V, 2010. "El éxito de Inditex y la sombra de Hennes and Mauritz. Diferencias en la dirección estratégica [Inditex succes, Hennes and Maurtiz's shade and their strategic management]," MPRA Paper 23154, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:23154
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    More about this item

    Keywords

    Inditex; Hennes and Mauritz; Dirección Estratégica; Inversión Internacional; Información Segmentada;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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