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Local Public Management: A Spanish Case Study Based on Image Strategy

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  • Ortigueira, Luis C.

Abstract

The control is one of the factors that can contribute to the success of any organization. In this paper, research for one of the most important control types is presented: the management and evaluation of the local public policies. The research determines citizen satisfaction with local services of a public organization; and, also the criteria, analysis and prescriptions of a different group of experts. Application of this research to a significantly sized municipal results in a descriptive, explicative and prescriptive model system being offered that will greatly assist those responsible at the moment in which they formulate or reformulate performance level tests of services, social events, programs and policies.

Suggested Citation

  • Ortigueira, Luis C., 2009. "Local Public Management: A Spanish Case Study Based on Image Strategy," MPRA Paper 19364, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:19364
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    References listed on IDEAS

    as
    1. Luis C. Ortigueira, 2007. "A Systems Approach to Public Policies," Working Papers 07.01, Universidad Pablo de Olavide, Department of Business Administration.
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    1. Ortigueira, Luis C., 2008. "Criticism, Communication and Debate in Public Environment," MPRA Paper 21659, University Library of Munich, Germany.

    More about this item

    Keywords

    Local public policies; public policy evaluation; Image strategy;
    All these keywords.

    JEL classification:

    • D73 - Microeconomics - - Analysis of Collective Decision-Making - - - Bureaucracy; Administrative Processes in Public Organizations; Corruption
    • L38 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Policy
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration

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