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Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
[Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME]

Author

Listed:
  • Sidorchuk, Roman

Abstract

Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.

Suggested Citation

  • Sidorchuk, Roman, 2008. "Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса [Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of," MPRA Paper 19138, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:19138
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    File URL: https://mpra.ub.uni-muenchen.de/19138/1/MPRA_paper_19138.pdf
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    More about this item

    Keywords

    Количественные методы маркетинга; формирование ассортимента; расчетные методы маркетинга; аналитические инструменты маркетинга; линейное программирование; предпочтения потребителей; модель потребителей; ABC анализ; Метод Дибба Симпкина; математические модели маркетинга; оптимальная производственная программа; MS Office Excel; поиск решения; математическое программирование; модель товара; мультиатрибутивный товар; детерминирующие атрибуты товара; промышленный ассортимент; промышленный ассортимент продукции; Quantitative methods of marketing; assortment formation; calculation methods of marketing; analytical instruments of marketing; linear programming; preferences of consumers; model of consumers; ABC analysis; Methods the product assortment analysis; The; the optimum production program; MS Office Excel; decision search; mathematical programming; mathematical model in marketing; linear programming determines; goods model; the multiattributive goods; determining attributes of the goods; industrial assortment;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • O25 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Industrial Policy
    • O24 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Trade Policy; Factor Movement; Foreign Exchange Policy
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
    • L00 - Industrial Organization - - General - - - General
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • E23 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Production
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity

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