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Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
[Features of marketing of a small-scale business (SME) in the meat industry]

Author

Listed:
  • Sidorchuk, Roman

Abstract

Article is devoted features of marketing of small enterprises in the meat industry. Development of the modern state is impossible without development of small and average business. Businessmen bring the greatest the innovative contribution to development of any sphere, including in development of the meat industry. However the important problem for them there is a problem of competitiveness, growth and development of the business. Not always the enterprise talent can cope with external threats and see new possibilities and prospects. Therefore the important role marketing here should play. In existing the marketing theory there is a problem – absence of special marketing instruments and processes for a small-scale business. The approach offered in article allows to overcome this problem and to develop necessary marketing toolkit.

Suggested Citation

  • Sidorchuk, Roman, 2008. "Особенности Маркетинга Малого Бизнеса В Мясной Индустрии [Features of marketing of a small-scale business (SME) in the meat industry]," MPRA Paper 19106, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:19106
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    More about this item

    Keywords

    SME; Small-scale business; SME marketing; marketing processes of SME; management of SME; management of marketing processes in SME; marketing in the meat industry; force a competition; a competition in SME;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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