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Simulating Online Business Models

Author

Listed:
  • Schuster, Stephan
  • Gilbert, Nigel

Abstract

The online content market for news and music is changing rapidly with the spread of technology and innovative business models (e.g. the online delivery of music, specialised subscription news services). It is correspondingly hard for suppliers of online content to anticipate developments and the effects of their businesses. The paper describes a prototype multiagent simulation to model possible scenarios in this market. The simulation is intended for use by business strategists and has been developed using a participatory, rapid prototyping methodology. The implications of the method and the characteristics of the domain for the design are considered.

Suggested Citation

  • Schuster, Stephan & Gilbert, Nigel, 2004. "Simulating Online Business Models," MPRA Paper 15070, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:15070
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    File URL: https://mpra.ub.uni-muenchen.de/15070/1/MPRA_paper_15070.pdf
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    More about this item

    Keywords

    agent-based modelling; market simulation;

    JEL classification:

    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques

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