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Instrumente de business intelligence pentru monitorizarea vanzarilor

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  • Serbanescu, Luminita

Abstract

The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve shortterm results, but also have long-term orientation. The BI solutions have appeared as a response to managers’ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, (by establishing the performance pointers).

Suggested Citation

  • Serbanescu, Luminita, 2008. "Instrumente de business intelligence pentru monitorizarea vanzarilor," MPRA Paper 13942, University Library of Munich, Germany, revised May 2008.
    • Handle: RePEc:pra:mprapa:13942
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    More about this item

    Keywords

    sales; business intelligence; QlikView; monitoring; evolutions The;
    All these keywords.

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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