Territorial sustainability and roots tourism

This paper first highlights the important role of tourism in economic development, emphasizing the increasing need for tourism to adhere to principles of sustainability. Specifically, the contribution examines the topics of territorial sustainability and roots tourism. Regarding the former, this study emphasizes the unique characteristics of each territory—whether natural or economic—so that these distinct features can be leveraged, allowing citizens to fully benefit from their local environment. Regarding the latter, the study argues that roots tourism is a form of sustainable tourism. It is an act of discovery, allowing travelers to reconnect with something deeply personal—an integral part of their history, culture, and ancestral memory. The study also discusses policies for territorial sustainability and the development of roots tourism. To implement this form of tourism effectively, a clear strategy and a medium-to-long-term vision are essential. In addition, the paper highlights the importance of modern infrastructure, efficient logistics, digitalization, appropriate legislation, and collaboration with institutional partners at various levels to meet the demands of the business world. Furthermore, digitalization and the related digital transformation necessitate greater focus on adopting digital technologies, optimizing processes, and enhancing communication. It also demands that entrepreneurs and workers in the tourism sector acquire the necessary digital skills.