IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/121108.html
   My bibliography  Save this paper

D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework

Author

Listed:
  • Koukopoulos, Anastasios
  • Lounis, Stavros
  • Farmakis, Timoleon
  • Vrechopoulos, Adam
  • Doukidis, Georgios

Abstract

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes are designed and developed that, in turn, need to be optimally introduced to the market. In order for that to happen, the first thing needed is to make the developments widely known so that they start the journey of diffusion toward adoption, for which Dissemination and Communication is key. However, Dissemination and Communication actions are quite often underperforming. This research proposes a new approach to Dissemination and Communication actions by introducing an Integrated Omnichannel Dissemination and Communication (IODC) Framework relying upon Integrated Communications, capitalizing on and Omnichannel approach to optimally address all potentially interested stakeholders (through the Quintuple helix) that can help European Funded projects’ partners effectively structure their Dissemination and Communication strategy and actions.

Suggested Citation

  • Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023. "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper 121108, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:121108
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/121108/1/MPRA_paper_121108.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Joanna Morawska-Jancelewicz, 2022. "The Role of Universities in Social Innovation Within Quadruple/Quintuple Helix Model: Practical Implications from Polish Experience," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2230-2271, September.
    2. Luciano Barcellos-Paula & Iván De la Vega & Anna María Gil-Lafuente, 2021. "The Quintuple Helix of Innovation Model and the SDGs: Latin-American Countries’ Case and Its Forgotten Effects," Mathematics, MDPI, vol. 9(4), pages 1-23, February.
    3. Jungwon Yoon & Joshua SungWoo Yang & Han Woo Park, 2017. "Quintuple helix structure of Sino-Korean research collaboration in science," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(1), pages 61-81, October.
    4. Ida Grundel & Margareta Dahlström, 2016. "A Quadruple and Quintuple Helix Approach to Regional Innovation Systems in the Transformation to a Forestry-Based Bioeconomy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 7(4), pages 963-983, December.
    5. Martin Meyer & Kevin Grant & Piera Morlacchi & Dagmara Weckowska, 2014. "Triple Helix indicators as an emergent area of enquiry: a bibliometric perspective," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(1), pages 151-174, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Eleni N. Arvaniti & Agapi Dima & Chrysostomos D. Stylios & Vagelis G. Papadakis, 2022. "Introducing Research Loop to Achieve Open Innovation for Research Centers in Quintuple Helix," Sustainability, MDPI, vol. 14(22), pages 1-15, November.
    2. Durán-Romero, Gemma & López, Ana M. & Beliaeva, Tatiana & Ferasso, Marcos & Garonne, Christophe & Jones, Paul, 2020. "Bridging the gap between circular economy and climate change mitigation policies through eco-innovations and Quintuple Helix Model," Technological Forecasting and Social Change, Elsevier, vol. 160(C).
    3. Li, Yin & Arora, Sanjay & Youtie, Jan & Shapira, Philip, 2018. "Using web mining to explore Triple Helix influences on growth in small and mid-size firms," Technovation, Elsevier, vol. 76, pages 3-14.
    4. Christoph Friedrich & Daniel Feser, 2024. "Combining knowledge bases for small wins in peripheral regions. An analysis of the role of innovation intermediaries in sustainability transitions," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 44(2), pages 211-236, June.
    5. Maruccia, Ylenia & Solazzo, Gianluca & Del Vecchio, Pasquale & Passiante, Giuseppina, 2020. "Evidence from Network Analysis application to Innovation Systems and Quintuple Helix," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    6. Martin, Hanna & Martin, Roman & Zukauskaite, Elena, 2018. "The Multiple Roles of Demand in Regional Development A Conceptual Analysis," Papers in Innovation Studies 2018/10, Lund University, CIRCLE - Centre for Innovation Research.
    7. Ariful Islam & Sazali Abd Wahab, 2023. "Configuring a Quadruple Helix Innovation Model (QHIM) Based Blueprint for Malaysian SMEs to Survivethe Covid-19 Pandemic," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 13(1), pages 102-127.
    8. Marko Lovec & Luka Juvančič, 2021. "The Role of Industrial Revival in Untapping the Bioeconomy’s Potential in Central and Eastern Europe," Energies, MDPI, vol. 14(24), pages 1-20, December.
    9. Caloghirou, Yannis & Giotopoulos, Ioannis & Kontolaimou, Alexandra & Korra, Efthymia & Tsakanikas, Aggelos, 2021. "Industry-university knowledge flows and product innovation: How do knowledge stocks and crisis matter?," Research Policy, Elsevier, vol. 50(3).
    10. Jungwon Yoon & Joshua SungWoo Yang & Han Woo Park, 2017. "Quintuple helix structure of Sino-Korean research collaboration in science," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(1), pages 61-81, October.
    11. Hyejin Park & Han Woo Park, 2018. "Research evaluation of Asian countries using altmetrics: comparing South Korea, Japan, Taiwan, Singapore, and China," Scientometrics, Springer;Akadémiai Kiadó, vol. 117(2), pages 771-788, November.
    12. Yong Kyu Lew & Jeong‐Yang Park, 2021. "The evolution of N‐helix of the regional innovation system: Implications for sustainability," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(2), pages 453-464, March.
    13. Andréa Aparecida Costa Mineiro & Cleber Carvalho Castro & Marcelo Gonçalves do Amaral, 2024. "Who Are the Actors of Quadruple and Quintuple Helix? Multiple Cases in Consolidated Science and Technology Parks," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 4691-4709, March.
    14. Antje Klitkou & Suyash Jolly & Nina Suvinen, 2023. "Systemic intermediaries and the transition toward forest-based bioeconomy in the North," Review of Evolutionary Political Economy, Springer, vol. 4(2), pages 321-348, July.
    15. Oleg RYBALKIN, 2022. "Sustainable development goals progress in the European Union: correlation with EEPSE green economy index," Access Journal, Access Press Publishing House, vol. 3(2), pages 121-135, April.
    16. González-Martinez, Paulina & García-Pérez-De-Lema, Domingo & Castillo-Vergara, Mauricio & Hansen, Peter Bent, 2023. "Determinants and performance of the quadruple helix model and the mediating role of civil society," Technology in Society, Elsevier, vol. 75(C).
    17. Enas Alhassan & R. Sandra Schillo & Margaret A. Lemay & Fred Pries, 2019. "Research Outputs as Vehicles of Knowledge Exchange in a Quintuple Helix Context: The Case of Biofuels Research Outputs," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(3), pages 958-973, September.
    18. Arnould, Maxence & Morel, Laure & Fournier, Meriem, 2022. "Embedding non-industrial private forest owners in forest policy and bioeconomy issues using a Living Lab concept," Forest Policy and Economics, Elsevier, vol. 139(C).
    19. Laxmi Prasad Pant, 2019. "Responsible innovation through conscious contestation at the interface of agricultural science, policy, and civil society," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(2), pages 183-197, June.
    20. Luciano Barcellos‐Paula & Carlos Agüero‐Olivos, 2022. "The strengthening of corporate governance based on applied fuzzy logic," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1736-1746, September.

    More about this item

    Keywords

    Dissemination; Communication; Integrated; Omnichannel; Funded Projects;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:121108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.