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D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework

Author

Listed:
  • Koukopoulos, Anastasios
  • Lounis, Stavros
  • Farmakis, Timoleon
  • Vrechopoulos, Adam
  • Doukidis, Georgios

Abstract

In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes are designed and developed that, in turn, need to be optimally introduced to the market. In order for that to happen, the first thing needed is to make the developments widely known so that they start the journey of diffusion toward adoption, for which Dissemination and Communication is key. However, Dissemination and Communication actions are quite often underperforming. This research proposes a new approach to Dissemination and Communication actions by introducing an Integrated Omnichannel Dissemination and Communication (IODC) Framework relying upon Integrated Communications, capitalizing on and Omnichannel approach to optimally address all potentially interested stakeholders (through the Quintuple helix) that can help European Funded projects’ partners effectively structure their Dissemination and Communication strategy and actions.

Suggested Citation

  • Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023. "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper 121108, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:121108
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    File URL: https://mpra.ub.uni-muenchen.de/121108/1/MPRA_paper_121108.pdf
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    References listed on IDEAS

    as
    1. Joanna Morawska-Jancelewicz, 2022. "The Role of Universities in Social Innovation Within Quadruple/Quintuple Helix Model: Practical Implications from Polish Experience," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(3), pages 2230-2271, September.
    2. Luciano Barcellos-Paula & Iván De la Vega & Anna María Gil-Lafuente, 2021. "The Quintuple Helix of Innovation Model and the SDGs: Latin-American Countries’ Case and Its Forgotten Effects," Mathematics, MDPI, vol. 9(4), pages 1-23, February.
    3. Jungwon Yoon & Joshua SungWoo Yang & Han Woo Park, 2017. "Quintuple helix structure of Sino-Korean research collaboration in science," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(1), pages 61-81, October.
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    More about this item

    Keywords

    Dissemination; Communication; Integrated; Omnichannel; Funded Projects;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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