IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/120556.html
   My bibliography  Save this paper

Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis

Author

Listed:
  • Nguyen, Luan-Thanh

Abstract

This study investigates the adoption of mobile payment services during and after the COVID-19 pandemic in Vietnam, aiming to provide insights into the evolving landscape of digital transactions. Through surveys, interviews, and analysis of secondary data, the study examines adoption trends, demographic patterns, drivers, challenges, and future outlooks regarding mobile payment usage. Findings indicate a significant increase in adoption during the pandemic, driven by convenience, security, and promotional incentives. However, concerns over security and privacy persist, particularly among older demographics and rural populations. Recommendations include enhancing security measures, addressing demographic disparities, and fostering collaboration between stakeholders to promote sustainable adoption. Overall, this study contributes to understanding the dynamics of mobile payment adoption in Vietnam and provides actionable insights for stakeholders navigating the post-pandemic digital economy.

Suggested Citation

  • Nguyen, Luan-Thanh, 2021. "Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis," MPRA Paper 120556, University Library of Munich, Germany, revised 05 Jan 2022.
    • Handle: RePEc:pra:mprapa:120556
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/120556/1/MPRA_paper_120556.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ge Zhu & Sunanda Sangwan & Ting‐Jie Lu, 2010. "A new theoretical framework of technology acceptance and empirical investigation on self‐efficacy‐based value adoption model," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(4), pages 345-372, October.
    2. Luan-Thanh Nguyen & Duc-Thai Nguyen & Khanh Nhu- Nguyen Ngoc & Dang Thi Viet Duc, 2023. "Blockchain adoption in logistics companies in Ho Chi Minh City, Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 10(2), pages 2216436-221, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023. "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper 119509, University Library of Munich, Germany, revised 15 Oct 2023.
    2. Nguyen, Binh Hai Thi & Nguyen, Luan Thanh, 2022. "Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City," MPRA Paper 119044, University Library of Munich, Germany.
    3. Nguyen, Nguyen-Hong & Nguyen, Luan-Thanh, 2023. "The impact of online shopping motivation on customer loyalty in Mobile Applications," MPRA Paper 119657, University Library of Munich, Germany, revised 02 Jan 2024.
    4. Nattakorn Pinyanitikorn & Walailak Atthirawong & Wirachchaya Chanpuypetch, 2024. "Examining the Intention to Adopt an Online Platform for Freight Forwarding Services in Thailand: A Modified Unified Theory for Acceptance and Use of Technology (UTAUT) Model Approach," Logistics, MDPI, vol. 8(3), pages 1-23, July.
    5. Nguyen, Luan-Thanh, 2024. "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper 119906, University Library of Munich, Germany, revised 10 Jan 2024.

    More about this item

    Keywords

    Mobile payment; COVID-19 pandemic; Vietnam; adoption trends; digital transactions; security concerns; demographic patterns; financial inclusion; digital economy;
    All these keywords.

    JEL classification:

    • G0 - Financial Economics - - General
    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:120556. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.