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Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis

Author

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  • Nguyen, Luan-Thanh

Abstract

This study investigates the adoption of mobile payment services during and after the COVID-19 pandemic in Vietnam, aiming to provide insights into the evolving landscape of digital transactions. Through surveys, interviews, and analysis of secondary data, the study examines adoption trends, demographic patterns, drivers, challenges, and future outlooks regarding mobile payment usage. Findings indicate a significant increase in adoption during the pandemic, driven by convenience, security, and promotional incentives. However, concerns over security and privacy persist, particularly among older demographics and rural populations. Recommendations include enhancing security measures, addressing demographic disparities, and fostering collaboration between stakeholders to promote sustainable adoption. Overall, this study contributes to understanding the dynamics of mobile payment adoption in Vietnam and provides actionable insights for stakeholders navigating the post-pandemic digital economy.

Suggested Citation

  • Nguyen, Luan-Thanh, 2021. "Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis," MPRA Paper 120556, University Library of Munich, Germany, revised 05 Jan 2022.
    • Handle: RePEc:pra:mprapa:120556
    as

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    File URL: https://mpra.ub.uni-muenchen.de/120556/1/MPRA_paper_120556.pdf
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    References listed on IDEAS

    as
    1. Ge Zhu & Sunanda Sangwan & Ting‐Jie Lu, 2010. "A new theoretical framework of technology acceptance and empirical investigation on self‐efficacy‐based value adoption model," Nankai Business Review International, Emerald Group Publishing Limited, vol. 1(4), pages 345-372, October.
    2. Luan-Thanh Nguyen & Duc-Thai Nguyen & Khanh Nhu- Nguyen Ngoc & Dang Thi Viet Duc, 2023. "Blockchain adoption in logistics companies in Ho Chi Minh City, Vietnam," Cogent Business & Management, Taylor & Francis Journals, vol. 10(2), pages 2216436-221, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Mobile payment; COVID-19 pandemic; Vietnam; adoption trends; digital transactions; security concerns; demographic patterns; financial inclusion; digital economy;
    All these keywords.

    JEL classification:

    • G0 - Financial Economics - - General
    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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