IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/117976.html
   My bibliography  Save this paper

Navigating the Waves of Change: Exploring the Impact of COVID-19 on Consumer Behaviour in Developing Countries

Author

Listed:
  • ASUAMAH Yeboah, Samuel

Abstract

This systematic review examines the changes in consumer behaviour patterns during the COVID-19 pandemic in developing countries. The review investigates the impact of the pandemic on purchasing patterns, the shift towards online shopping, altered preferences for essential goods and services, changes in brand loyalty, and the implications for businesses and policymakers. The review follows a structured methodology, including literature search, study selection, data extraction, synthesis, quality assessment, and data interpretation. The findings reveal significant shifts in consumer behaviour across developing countries, such as reduced spending on non-essential goods, increased reliance on online shopping platforms, preferences for local and domestic products, and challenges to brand loyalty. The implications for businesses include the need to adapt strategies to meet changing consumer needs, while policymakers should consider implementing policy interventions to support businesses and promote digital literacy. This systematic review provides valuable insights for decision-making and strategic planning in the post-pandemic period, offering guidance for businesses and policymakers in developing countries worldwide.

Suggested Citation

  • ASUAMAH Yeboah, Samuel, 2023. "Navigating the Waves of Change: Exploring the Impact of COVID-19 on Consumer Behaviour in Developing Countries," MPRA Paper 117976, University Library of Munich, Germany, revised 2023.
    • Handle: RePEc:pra:mprapa:117976
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/117976/1/COVID%2019%20AND%20CONSUMER%20BEHAVIOUR%20CHANGE%20FINAL%20PAPER%20FOR%20RESEARCHGATE%20GOOD%20ONE.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Scott R. Baker & Nicholas Bloom & Steven J. Davis & Stephen J. Terry, 2020. "COVID-Induced Economic Uncertainty," NBER Working Papers 26983, National Bureau of Economic Research, Inc.
    2. Marco Ardolino & Andrea Bacchetti & Dmitry Ivanov, 2022. "Analysis of the COVID-19 pandemic’s impacts on manufacturing: a systematic literature review and future research agenda," Operations Management Research, Springer, vol. 15(1), pages 551-566, June.
    3. Sanjoy Kumar Paul & Priyabrata Chowdhury, 2020. "Strategies for Managing the Impacts of Disruptions During COVID-19: an Example of Toilet Paper," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 21(3), pages 283-293, September.
    4. Hodbod, Alexander & Hommes, Cars & Huber, Stefanie J. & Salle, Isabelle, 2021. "The COVID-19 consumption game-changer: Evidence from a large-scale multi-country survey," European Economic Review, Elsevier, vol. 140(C).
    5. Olli-Pekka Hilmola & Oskari Lähdeaho & Ville Henttu & Per Hilletofth, 2020. "Covid-19 Pandemic: Early Implications for North European Manufacturing and Logistics," Sustainability, MDPI, vol. 12(20), pages 1-13, October.
    6. Thunström, Linda & Newbold, Stephen C. & Finnoff, David & Ashworth, Madison & Shogren, Jason F., 2020. "The Benefits and Costs of Using Social Distancing to Flatten the Curve for COVID-19," Journal of Benefit-Cost Analysis, Cambridge University Press, vol. 11(2), pages 179-195, July.
    7. Belhadi, Amine & Kamble, Sachin & Jabbour, Charbel Jose Chiappetta & Gunasekaran, Angappa & Ndubisi, Nelson Oly & Venkatesh, Mani, 2021. "Manufacturing and service supply chain resilience to the COVID-19 outbreak: Lessons learned from the automobile and airline industries," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    8. Aldrighetti, Riccardo & Battini, Daria & Ivanov, Dmitry & Zennaro, Ilenia, 2021. "Costs of resilience and disruptions in supply chain network design models: A review and future research directions," International Journal of Production Economics, Elsevier, vol. 235(C).
    9. Tamás Madarász & Enikő Kontor & Emese Antal & Gyula Kasza & Dávid Szakos & Zoltán Szakály, 2022. "Food Purchase Behavior during The First Wave of COVID-19: The Case of Hungary," IJERPH, MDPI, vol. 19(2), pages 1-16, January.
    10. Elbedweihy, Alaa M. & Jayawardhena, Chanaka & Elsharnouby, Mohamed H. & Elsharnouby, Tamer H., 2016. "Customer relationship building: The role of brand attractiveness and consumer–brand identification," Journal of Business Research, Elsevier, vol. 69(8), pages 2901-2910.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marco Ardolino & Andrea Bacchetti & Dmitry Ivanov, 2022. "Analysis of the COVID-19 pandemic’s impacts on manufacturing: a systematic literature review and future research agenda," Operations Management Research, Springer, vol. 15(1), pages 551-566, June.
    2. Zhao, Nanyang & Hong, Jiangtao & Lau, Kwok Hung, 2023. "Impact of supply chain digitalization on supply chain resilience and performance: A multi-mediation model," International Journal of Production Economics, Elsevier, vol. 259(C).
    3. Matthias Klumpp & Dominic Loske, 2021. "Sustainability and Resilience Revisited: Impact of Information Technology Disruptions on Empirical Retail Logistics Efficiency," Sustainability, MDPI, vol. 13(10), pages 1-20, May.
    4. Giampaolo Garzarelli & Lyndal Keeton & Aldo A. Sitoe, 2022. "Rights redistribution and COVID-19 lockdown policy," European Journal of Law and Economics, Springer, vol. 54(1), pages 5-36, August.
    5. Md. Abdul Moktadir & Sanjoy Kumar Paul & Anil Kumar & Sunil Luthra & Syed Mithun Ali & Razia Sultana, 2023. "Strategic drivers to overcome the impacts of the COVID-19 pandemic: implications for ensuring resilience in supply chains," Operations Management Research, Springer, vol. 16(1), pages 466-488, March.
    6. Aldrighetti, Riccardo & Battini, Daria & Ivanov, Dmitry, 2023. "Efficient resilience portfolio design in the supply chain with consideration of preparedness and recovery investments," Omega, Elsevier, vol. 117(C).
    7. Dubey, Rameshwar & Bryde, David J. & Dwivedi, Yogesh K. & Graham, Gary & Foropon, Cyril & Papadopoulos, Thanos, 2023. "Dynamic digital capabilities and supply chain resilience: The role of government effectiveness," International Journal of Production Economics, Elsevier, vol. 258(C).
    8. Cheramin, Meysam & Saha, Apurba Kumar & Cheng, Jianqiang & Paul, Sanjoy Kumar & Jin, Hongyue, 2021. "Resilient NdFeB magnet recycling under the impacts of COVID-19 pandemic: Stochastic programming and Benders decomposition," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
    9. Gabriela PICIU, 2022. "Unsustainability Of Economic And Business Models In The Context Of Covid-19," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(2), pages 27-32.
    10. Iftikhar, Anas & Purvis, Laura & Giannoccaro, Ilaria, 2021. "A meta-analytical review of antecedents and outcomes of firm resilience," Journal of Business Research, Elsevier, vol. 135(C), pages 408-425.
    11. Mohammadi, Mehrdad & Dehghan, Milad & Pirayesh, Amir & Dolgui, Alexandre, 2022. "Bi‐objective optimization of a stochastic resilient vaccine distribution network in the context of the COVID‐19 pandemic," Omega, Elsevier, vol. 113(C).
    12. Rinaldi, Marta & Bottani, Eleonora, 2023. "How did COVID-19 affect logistics and supply chain processes? Immediate, short and medium-term evidence from some industrial fields of Italy," International Journal of Production Economics, Elsevier, vol. 262(C).
    13. Enrique, Daisy Valle & Lerman, Laura Visintainer & Sousa, Paulo Renato de & Benitez, Guilherme Brittes & Bigares Charrua Santos, Fernando M. & Frank, Alejandro G., 2022. "Being digital and flexible to navigate the storm: How digital transformation enhances supply chain flexibility in turbulent environments," International Journal of Production Economics, Elsevier, vol. 250(C).
    14. Wright, Austin L. & Sonin, Konstantin & Driscoll, Jesse & Wilson, Jarnickae, 2020. "Poverty and economic dislocation reduce compliance with COVID-19 shelter-in-place protocols," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 544-554.
    15. Lorraine Chapot & Louise Whatford & Polly Compston & Mehroosh Tak & Soledad Cuevas & Maria Garza & Houda Bennani & Hassaan Bin Aslam & Mathew Hennessey & Georgina Limon & Kevin Queenan & Guillaume Fou, 2021. "A Global Media Analysis of the Impact of the COVID-19 Pandemic on Chicken Meat Food Systems: Key Vulnerabilities and Opportunities for Building Resilience," Sustainability, MDPI, vol. 13(16), pages 1-12, August.
    16. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    17. Kumar, Anand & Priya, Bhawna & Srivastava, Samir K., 2021. "Response to the COVID-19: Understanding implications of government lockdown policies," Journal of Policy Modeling, Elsevier, vol. 43(1), pages 76-94.
    18. Priom Mahmud & Sanjoy Kumar Paul & Abdullahil Azeem & Priyabrata Chowdhury, 2021. "Evaluating Supply Chain Collaboration Barriers in Small- and Medium-Sized Enterprises," Sustainability, MDPI, vol. 13(13), pages 1-28, July.
    19. Miescu, Mirela & Rossi, Raffaele, 2021. "COVID-19-induced shocks and uncertainty," European Economic Review, Elsevier, vol. 139(C).
    20. Torres, Pedro & Augusto, Mário & Godinho, Pedro, 2017. "Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions," Journal of Business Research, Elsevier, vol. 79(C), pages 52-65.

    More about this item

    Keywords

    Consumer behaviour; COVID-19; Developing countries; purchasing patterns; online shopping; essential goods; brand loyalty; implications; businesses; policymakers.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:117976. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.