Identifying SWOT variables as a tool to promote tourism and the diagnosis of local development: Corumbá-MS

Tourism has emerged as the new promoter of economic and social development in various parts of the world. In the Pantanal of Mato Grosso do Sul, particularly in the city of Corumbá, the reality is not different. To this end, the present study we conducted a survey of bibliographical and descriptive exploratory qualitative survey with primary and secondary information, through the application of mixed structured questionnaires to 11 managers of the local tourism trade in order to understand what the economic impacts of tourism in the city. Subsequently, the perceived variables were identified and classified according to the SWOT analysis in weaknesses, strengths, opportunities and threats. The results allowed to infer that the activity had numerous negative factors related to the activity, and some of these modifiable, either from members of private agents in the chain, either from local public policies directed activity, and other immutable, for mainly natural and geographical factors. However, the strengths and opportunities not yet exploited by industry represent alternatives to the development of the sector that can still be explored in order to promote the growth of the chain as a whole and, consequently, the local socioeconomic development.