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E-Commerce Adoption and Its Impact on the Performance of Women-led MSMEs in Metro Manila: An Ex-ante Study for RCEP

Author

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  • Bacasmas, Jill Angeli V.
  • Katigbak, Jovito Jose P.
  • Carlos, Jean Clarisse T.

Abstract

This ex-ante study analyzes the impacts of e-commerce adoption on the performance of women-led micro, small, and medium enterprises (MSMEs) in Metro Manila, their awareness and perceptions of government efforts towards internationalization, and their readiness to engage in cross-border e-commerce through the Regional Comprehensive Partnership Agreement (RCEP). Findings validate the observation that the COVID-19 pandemic has accelerated e-commerce adoption and this has substantially enhanced the performance of women-led MSMEs in terms of sales growth, customer base, customer satisfaction, and process enhancement. The data further highlight that there is a low level of awareness on both existing government programs for women-led MSMEs, and on RCEP and its chapters on e-commerce and MSMEs. However, certain provisions within the chapters appeal to women-led MSMEs, such as "information on trade and investment-related laws and regulations for export-oriented MSMEs" and "acceptance of electronic transaction documents in online cross-border transactions". Comments to this paper are welcome within 60 days from the date of posting. Email publications@pids.gov.ph.

Suggested Citation

  • Bacasmas, Jill Angeli V. & Katigbak, Jovito Jose P. & Carlos, Jean Clarisse T., 2022. "E-Commerce Adoption and Its Impact on the Performance of Women-led MSMEs in Metro Manila: An Ex-ante Study for RCEP," Discussion Papers DP 2022-03, Philippine Institute for Development Studies.
    • Handle: RePEc:phd:dpaper:dp_2022-03
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    File URL: https://www.pids.gov.ph/publication/discussion-papers/e-commerce-adoption-and-its-impact-on-the-performance-of-women-led-msmes-in-metro-manila-an-ex-ante-study-for-rcep
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    Keywords

    RCEP; e-commerce; MSMEs; cross-border trade; WoMSMEs; regional comprehensive economic partnership agreement; women-led businesses;
    All these keywords.

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