IDEAS home Printed from https://ideas.repec.org/p/pes/wpaper/2014no26.html
   My bibliography  Save this paper

Social relations and environmental influence as a determinant of customer capital

Author

Listed:
  • Wieslawa Caputa

    (Silesian University of Technology, Poland)

Abstract

In the article there is an influence presented of feedback and recommendations provided by the customers on customer purchase behavior along with the benefits resulting from using the customer feedback potential in the process of company value creation. On the basis of survey research conducted on the beer market in Poland it was indicated that customer feedback and recommendations have a significant influence on purchase behavior and allow cost reduction of customer communication. In the results of the analysis there were statistical methods used, including focus analysis, ANOVA test and factor analysis.

Suggested Citation

  • Wieslawa Caputa, 2014. "Social relations and environmental influence as a determinant of customer capital," Working Papers 26/2014, Institute of Economic Research, revised Dec 2014.
    • Handle: RePEc:pes:wpaper:2014:no26
    as

    Download full text from publisher

    File URL: http://www.badania-gospodarcze.pl/images/Working_Papers/2014_No_26.pdf
    File Function: First version, 2014
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    customer; customer capital; company value; business relationships;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pes:wpaper:2014:no26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adam P. Balcerzak (email available below). General contact details of provider: https://edirc.repec.org/data/ibgtopl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.