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¿Coexistencia o canibalismo? Un análisis del desplazamiento de medios de comunicación tradicionales y modernos en los adultos mayores para el caso latinoamericano: Argentina, Colombia, Ecuador, Guatemala, Paraguay y Perú

Author

Listed:
  • Roxana Barrantes Cáceres

    (Departamento de Economía de la Pontificia Universidad Católica del Perú.)

  • Silvana Manrique Romero

    (Pontificia Universidad Católica del Perú.)

Abstract

Este estudio analiza la dinámica de usos entre medios tradicionales (de tipo off-line) y medios modernos (de tipo on line) para el caso específico de adultos mayores en seis países de América Latina: Argentina, Colombia, Ecuador, Guatemala, Paraguay y Perú. Se basa en el modelo teórico de Becker (1965) y se aplica al caso de adultos mayores para analizar si los medios modernos están desplazando o suplementando a los medios tradicionales. Así, a través de regresiones del modelo Logit bivariado y Logit ordenado, se encuentra que, para la muestra analizada, los medios modernos suplementan a los medios tradicionales, lo cual constituye un motivo adicional para promover el uso de medios modernos entre los adultos mayores. JEL Classification-JE: O33, O12, L96.

Suggested Citation

  • Roxana Barrantes Cáceres & Silvana Manrique Romero, 2022. "¿Coexistencia o canibalismo? Un análisis del desplazamiento de medios de comunicación tradicionales y modernos en los adultos mayores para el caso latinoamericano: Argentina, Colombia, Ecuador, Guatem," Documentos de Trabajo / Working Papers 2022-505, Departamento de Economía - Pontificia Universidad Católica del Perú.
    • Handle: RePEc:pcp:pucwps:wp00505
    DOI: 10.18800/2079-8474.0505
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    More about this item

    Keywords

    Medios de comunicación tradicionales; medios de comunicación modernos; tecnologías de información y comunicaciones; adultos mayores; América Latina;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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